Drawing inspiration from the fearless Spitfire pilots who customized their planes with distinctive markings, SWYR's livery encapsulates the essence of bravery, innovation, and craftsmanship. Meticulously crafted, the design seamlessly weaves together elements reminiscent of the Spitfire's iconic camouflage patterns and the fearless spirit of those who took to the skies during the war. This nod to history beautifully intertwines with the Mini's British roots, creating a visual masterpiece that captures the imagination and stirs the soul.
The design was printed on a matte metallic material, resulting in a visually striking illusion of depth for both the patina and scratches. The deliberate placement of the scratches was carefully executed to amplify this effect. For example, in the image above, you can observe a distinct cluster of scratches around the driver's door handle.
Additionally, the intentional asymmetry of the patina and scratches contributes to emphasizing the organic and natural appearance of the weathering. Thanks to this heightened level of detail, my work secured the prestigious award for 3M's wrap of the year.
Design Concepts
Below you can see some of the designs presented to the client after discussing the brief.
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